Start your private label energy drink

How do you start your private label energy drink?

Simple, you just follow 3 easy steps

1. Create your concept. Why are you different? And please don’t tell me because your drink tastes better. Do you have a unique selling proposition? Is it a new package?

2. Start on your distribution and retailing strategy. Landing distributor is the easy part. Anyone with a few bucks can get good distribution. The real question is how will you support them? How will you help them sell off the shelves? To learn this you better have some distribution experience or hire someone who does. Learn from your distributors, go on drive along with them, let them teach you, don’t try to teach them. And remember, if you see your distributors like a logistics company you will not go wrong. If you see them as your sales force you are in for a big disappointment.

3. Now you are ready to produce your drink. This is the easy part. Whether you use cans or bottles will depend on you investment. For cans you need more, for bottles less, but there are some trade-offs here as well.

If you are ready to start your energy drink or new age beverage send me a note to see how we can work together at www.LiquidBrandsManagement.com

if you are just curious about the industry we have a beverage package that answers all your questions like how to get started, how much it costs to produce, and everything you need to get started. Find the “Beverage Package” at www.BeverageIncubator.com

Thanks,


Jorge Olson