Red Bull Energy Shot will Spike Energy Drink Sales

Energy Drink Sales are getting a big boost with Energy Shots. We already saw the big companies like Coca Cola enter the market, we saw Hansen Natural’s Monster and Rockstar Energy Drink all produce their own energy shots. What is next? Where is Red Bull’s energy shot? Not to worry! Red Bull already produced their own Energy Shot. Now the question is: Will they distribute it with their existing net of distributors or will they go through wholesalers and jobbers the way the most successful shot did it; 5 hour energy.

In 1996 a previously unknown blue and silver can appeared on US shelves with a promise "vitalizes body and mind" and a label: Red Bull Energy Drink. That year, a beverage category was born. Over the years, Red Bull has built its reputation on this one energy product and has maintained its leadership position with the category. But, beginning this June, Red Bull will expand its energy options in the US with Red Bull Energy Shot and Red Bull Sugarfree Shot.

"Red Bull's entry into the shot category will grow its consumer base by introducing a premium shot from a trusted brand," the company says. Red Bull Energy Shot is designed to engage new consumers, create new consumption occasions for Red Bull and deliver incremental business. Red Bull Energy Shot comes in re-sealable 2-ounce bottles that don't need to be refrigerated, making them an on-the-go source of energy.

Red Bull Energy Shots are concentrated, non-carbonated versions of Red Bull Energy Drink, in premium packaging that mirrors Red Bull Energy Drink with the same flavor profile. They can be consumed when consumers need an energy boost in a sip such as before a workout, in the middle of a meeting or while on the road. Red Bull Energy Shot has 25 calories and Red Bull Sugarfree Shot has 2 calories, each with 80 mg of caffeine. Red Bull Energy Shot will be available nationwide in June 2009 in single-serve (MSRP $2.79 in C-stores, $2.49 in grocery) and 2-packs (MSRP $4.99).

How are Energy Drink Sales doing in 2009?

Energy Drink Sales are still going strong. The big companies like Red Bull, Rockstar, Sobe, Monster, Full Throttle still lead the say with sales volume and percentage of growth.

However some smaller companies and start-ups are making a comeback. These new companies are well funded and are focusing on new consumers, new sales channels and new distributors. They are smart in not going head to head with the large energy drink companies with millions in marketing budgets.

What are these new energy drink companies doing to generate sales? They are partnering with distributors, giving stock to brokers, selling through MLM and in other alternative channels.

Make sure you read “Build Your Beverage Empire”, the new book by Jorge Olson available at amazon.com to learn how to sell more of your energy drinks or other beverages.

Start Your Energy Drink For $10,000

Is it possible to make your Energy Drink for only $10,000? Yes it is. Liquid Brands is now offering full energy drink development to get in business with your new product.

The new age beverage industy is growing at a 50% rate and now you can have beverage development for your energy drink. You can sell your product to retailers, wholesale distribution or to beverage distributors.

What does this Energy Drink package include?

It includes full formulation, packaging, artwork, sales sheets and production ready products.

To get started please call (619) 921 3124

FREE Conference Call - Export to Mexico

FREE Conference Call

How to Export your products to Mexico

Join us for a FREE Conference Call tomorrow, Wednesday July 16 to talk about how to export your products to Mexico.

As you know we’ve exported more than 1,000 truckloads of food, beverage and other products to Mexico selling it to convenience stores, supermarkets, distributors, restaurants and hotels.

We also created the Mexico Sales Alliance to help companies sell in Mexico.

Now you can learn what it takes to export your products to Mexico. The Number One trade partner with the USA.

Date: Wednesday July 16, 2008
Time: 6 PM PST / 9 PM EST

Conference Dial-in Number: (712) 451-6000
Participant Access Code: 685210#



Thanks,


Jorge



Jorge Olson

Future of Energy Dinks

What is the future of Energy Drinks? Is there room for the small player to compete with Rockstar, Redbull, Monster, Coca Cola and Pepsi Energy Drinks?

Energy Drinks are still going strong. Growing up to 50% every year and going after new countries like Mexico. The problem is that most of that growth is in the large companies listed above. The small players or start-ups are not growing like the big companies. It is now harder for the small companies to compete in traditional markets like convenience stores or supermarkets.

What can you do? Find a niche. Maybe MLM sales, or natural stores, think of something different instead of pounding your head against the big boys with millions in their budget.

More to come…


Jorge Olson

Your New Energy Drink makes you a target

Once everyone in your town finds out you have an Energy Drink you’ll be the most popular game in town. You’ll get calls from newspapers, magazines, and especially radio stations, all looking for advertising. Not to mention all the requests for sponsorship you’ll get. What to do? Nothing, don’t do a thing until you know how much you’ll get for your investment in promotions. Don’t spend anything without distribution; don’t spend a dime without knowing your Return On Investment.

Don’t fall into the Energy Drink Promotion Trap. Remember my rule “No promotion without distribution”. You do promotion to get the product on the shelves or because you already have product on the shelves. Use promotions as “The Deal”; giving sampling or other events to your distributors or retailers when they buy into your drink.

Thank You


Jorge Olson

www.JorgeOlson.com

300 Energy Drinks hit the market.. How to sell your own

continued...

The Energy Drink Business is still a great business to get into; more than 300 new Energy Drinks hit the US market last year. If you plan on going into this business do your research first. Focus your research on sales, marketing and distribution. Yes, positioning is a lot of fun, promotion and formulation are fun also, but getting money in the bank from sales is even more fun. You are not getting any money unless you make a lot of calls and sell a lot of product. So focus your research on sales and distribution.

Promotions are a large part of Energy Drinks and it makes them very exciting. You have parties, club events, games, sponsorships, fun, fun and more fun. Now, the real question here is How much will you get for your promotions? Notice I don’t ask how much you’ll spend in promotions but how much you’ll get back. Please, please don’t spend a dime without a plan to get it back in sales.

more to come...

Thanks,


Jorge Olson

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