Energy Drinks

Red Bull Energy Shot will Spike Energy Drink Sales

2009-06-05T10:18:00.000-07:00

Energy Drink Sales are getting a big boost with Energy Shots. We already saw the big companies like Coca Cola enter the market, we saw Hansen Natural’s Monster and Rockstar Energy Drink all produce their own energy shots. What is next? Where is Red Bull’s energy shot? Not to worry! Red Bull already produced their own Energy Shot. Now the question is: Will they distribute it with their existing net of distributors or will they go through wholesalers and jobbers the way the most successful shot did it; 5 hour energy.

In 1996 a previously unknown blue and silver can appeared on US shelves with a promise "vitalizes body and mind" and a label: Red Bull Energy Drink. That year, a beverage category was born. Over the years, Red Bull has built its reputation on this one energy product and has maintained its leadership position with the category. But, beginning this June, Red Bull will expand its energy options in the US with Red Bull Energy Shot and Red Bull Sugarfree Shot.

"Red Bull's entry into the shot category will grow its consumer base by introducing a premium shot from a trusted brand," the company says. Red Bull Energy Shot is designed to engage new consumers, create new consumption occasions for Red Bull and deliver incremental business. Red Bull Energy Shot comes in re-sealable 2-ounce bottles that don't need to be refrigerated, making them an on-the-go source of energy.

Red Bull Energy Shots are concentrated, non-carbonated versions of Red Bull Energy Drink, in premium packaging that mirrors Red Bull Energy Drink with the same flavor profile. They can be consumed when consumers need an energy boost in a sip such as before a workout, in the middle of a meeting or while on the road. Red Bull Energy Shot has 25 calories and Red Bull Sugarfree Shot has 2 calories, each with 80 mg of caffeine. Red Bull Energy Shot will be available nationwide in June 2009 in single-serve (MSRP $2.79 in C-stores, $2.49 in grocery) and 2-packs (MSRP $4.99).

How are Energy Drink Sales doing in 2009?

2009-05-16T12:27:00.000-07:00

Energy Drink Sales are still going strong. The big companies like Red Bull, Rockstar, Sobe, Monster, Full Throttle still lead the say with sales volume and percentage of growth.

However some smaller companies and start-ups are making a comeback. These new companies are well funded and are focusing on new consumers, new sales channels and new distributors. They are smart in not going head to head with the large energy drink companies with millions in marketing budgets.

What are these new energy drink companies doing to generate sales? They are partnering with distributors, giving stock to brokers, selling through MLM and in other alternative channels.

Make sure you read “Build Your Beverage Empire”, the new book by Jorge Olson available at amazon.com to learn how to sell more of your energy drinks or other beverages.

Start Your Energy Drink For $10,000

2008-12-07T11:14:00.000-08:00

Is it possible to make your Energy Drink for only $10,000? Yes it is. Liquid Brands is now offering full energy drink development to get in business with your new product.

The new age beverage industy is growing at a 50% rate and now you can have beverage development for your energy drink. You can sell your product to retailers, wholesale distribution or to beverage distributors.

What does this Energy Drink package include?

It includes full formulation, packaging, artwork, sales sheets and production ready products.

To get started please call (619) 921 3124

FREE Conference Call - Export to Mexico

2008-07-15T21:01:00.000-07:00

FREE Conference Call

How to Export your products to Mexico

Join us for a FREE Conference Call tomorrow, Wednesday July 16 to talk about how to export your products to Mexico.

As you know we’ve exported more than 1,000 truckloads of food, beverage and other products to Mexico selling it to convenience stores, supermarkets, distributors, restaurants and hotels.

We also created the Mexico Sales Alliance to help companies sell in Mexico.

Now you can learn what it takes to export your products to Mexico. The Number One trade partner with the USA.

Date: Wednesday July 16, 2008
Time: 6 PM PST / 9 PM EST

Conference Dial-in Number: (712) 451-6000
Participant Access Code: 685210#

Thanks,

Jorge

Jorge Olson

Future of Energy Dinks

2008-06-28T13:35:00.000-07:00

What is the future of Energy Drinks? Is there room for the small player to compete with Rockstar, Redbull, Monster, Coca Cola and Pepsi Energy Drinks?

Energy Drinks are still going strong. Growing up to 50% every year and going after new countries like Mexico. The problem is that most of that growth is in the large companies listed above. The small players or start-ups are not growing like the big companies. It is now harder for the small companies to compete in traditional markets like convenience stores or supermarkets.

What can you do? Find a niche. Maybe MLM sales, or natural stores, think of something different instead of pounding your head against the big boys with millions in their budget.

More to come…

Jorge Olson

Your New Energy Drink makes you a target

2008-05-24T20:49:00.000-07:00

Once everyone in your town finds out you have an Energy Drink you’ll be the most popular game in town. You’ll get calls from newspapers, magazines, and especially radio stations, all looking for advertising. Not to mention all the requests for sponsorship you’ll get. What to do? Nothing, don’t do a thing until you know how much you’ll get for your investment in promotions. Don’t spend anything without distribution; don’t spend a dime without knowing your Return On Investment.

Don’t fall into the Energy Drink Promotion Trap. Remember my rule “No promotion without distribution”. You do promotion to get the product on the shelves or because you already have product on the shelves. Use promotions as “The Deal”; giving sampling or other events to your distributors or retailers when they buy into your drink.

Thank You

Jorge Olson

www.JorgeOlson.com

300 Energy Drinks hit the market.. How to sell your own

2008-05-14T13:21:00.000-07:00

continued...

The Energy Drink Business is still a great business to get into; more than 300 new Energy Drinks hit the US market last year. If you plan on going into this business do your research first. Focus your research on sales, marketing and distribution. Yes, positioning is a lot of fun, promotion and formulation are fun also, but getting money in the bank from sales is even more fun. You are not getting any money unless you make a lot of calls and sell a lot of product. So focus your research on sales and distribution.

Promotions are a large part of Energy Drinks and it makes them very exciting. You have parties, club events, games, sponsorships, fun, fun and more fun. Now, the real question here is How much will you get for your promotions? Notice I don’t ask how much you’ll spend in promotions but how much you’ll get back. Please, please don’t spend a dime without a plan to get it back in sales.

more to come...

Thanks,

Jorge Olson

To launch your beverage visit our consulting website...

What’s happening with Energy Drink Sales?

2008-05-08T14:54:00.000-07:00

Continued...

The beverage bottling companies and ingredient suppliers are getting tougher; they require higher production minimums and sometimes even a retainer to get started. Production prices are a bit higher now and distributors; well they are saturated with calls from people trying to sell them energy drinks.

What can you do to compete? What can you do to get more energy drink sales? Easy, the answer is support. If you have better support you’ll have more sales.

So what kind of support do you need to get the best distributors and the best retailers to carry your product? You need two basic things, you need Bodies and you need Deals.

Your Bodies are people on the ground, opening accounts for your distributors and helping retailers sell products. Your bodies will visit accounts, open accounts, merchandise, place racks, point of sale material and sell. Your deals are what you give your retailers on the spot for taking your product. It can be a special price, it can be a refrigerator, sampling event, something. Just remember this, nobody cars if you have the best looking best tasting product. They care how much you’ll sell for them.

Thanks,

Jorge Olson

www.JorgeOlson.com

More to come

Are Energy Drinks Sales Still Growing?

2008-05-06T11:49:00.000-07:00

Are Energy Drinks Growing at the same rate as they did 5 years ago or 3 years ago? No, they are not. They are still growing fantastically but not as much as they did back then. The stakes are now high, more companies are acquired, and more entrepreneurs are getting the funding and then the big pay day of an acquisition. So sales are vicious at the convenience store level. More Energy Drinks are competing for the same space on the shelve or refrigerator, and the big boys like Coca Cola, Pepsi, Rockstar, Monster and Redbul are fighting back and getting for shelf space of their own.

I still get more calls about Energy Drinks than all beverages put together. I get calls from distributors looking for them from manufacturers trying to sell them and from entrepreneurs looking to start their own brand.

More to come...

Are Energy Drink Sales Still Growing?

2008-05-06T11:33:00.000-07:00

Are Energy Drinks Sals Still Growing?

2008-05-06T11:11:00.001-07:00

Energy Drink Sales Review for 2007

2007-12-19T14:29:00.000-08:00

Energy Drinks Continue to Grow in the New Age Beverage Category

Energy Drinks where growing at up to 75% per year just a couple of years ago. The Energy Drink growth has slowed down a bit to 12% per year according to Market Research Group, LLC, a beverage research firm. This is not necessarily bad and it’s a normal adoption curve correction. The New Age category as a whole is still growing at about 50% per year with such products as high end water, sports drinks, vitamin water, teas and other new beverages.

According to Market Research Group, the energy drink category has grown by 440% since 2002 to a whopping $6.6 Billion in 2007 and is expected to reach $9 billion in 2011. This is going on while other beverage categories like soda are at a stand still.

Growth in the mass grocery and pharmacy stores was down from 54% in 2005 to 34% in 2007 according to Information Resources Inc. This is a normal drop as energy drinks sold in these stores have been the same ones for several years without any new large players entering the market.

All of this information can be tricky to digest. You see, much of the research is done through scan data at supermarkets and other times at convenience stores. I personally look at all the scanned data from every source and then call the manufacturers to check their sales growth numbers.

Personally, I got 1,150 inquiries so far this year just from people wanting to start and Energy Drink. Plus another 500 or so that wanted so start a New Age Beverage. This gives you an idea of the amount of products coming into the market.

So is there still an opportunity. Well, yes, there is an opportunity worth $9 billion. The only thing that changed is that the existing companies are getting smarter in blocking new competition from start-ups, so just bottling an energy drink and spending a few thousand dollars in advertising is not enough. You have to concentrate on sales and distribution.

Not only sales and distribution, but your beverage portfolio has to be an important part of your strategy. Don’t be a one drink company. Learn from Hansen’s, Rockstar, Vitaminwater, Jones Soda, and create a solid beverage portfolio.

My final advice, Build a Beverage Portfolio, sell much more than just energy drinks, focus your strategy around sales and distribution, get more funding, you will need it to compete with the big boys as they are trying to block new players.

Thanks,

Jorge Olson

www.LiquidBrandsManagement.com

Energy Drink Business

2007-12-08T10:07:00.000-08:00

The Energy Drink Business Category is still growing strong. Projected to grow 12% next near and reach a whopping 9 Billion by 2011. The New Age Category including functional beverages, vitamin waters, sports drinks and high end water is growing at 50% per year.

This means there is a tremendous opportunity in the category. Although you now have to change sales strategies, broaden your beverage portfolio and be more aggressive in your distribution channels.

For more information on starting your Energy Drink and New Age Beverage visit www.BeverageIncubator.com for our eBook. If you are ready to jump in visit our Beverage Consulting website at www.LiquidBrandsManagement.com

Thanks,

Jorge Olson

Energy Drink Promotion Party

2007-11-12T14:01:00.000-08:00

Start your private label energy drink

2007-11-04T11:18:00.000-08:00

How do you start your private label energy drink?

Simple, you just follow 3 easy steps

1. Create your concept. Why are you different? And please don’t tell me because your drink tastes better. Do you have a unique selling proposition? Is it a new package?

2. Start on your distribution and retailing strategy. Landing distributor is the easy part. Anyone with a few bucks can get good distribution. The real question is how will you support them? How will you help them sell off the shelves? To learn this you better have some distribution experience or hire someone who does. Learn from your distributors, go on drive along with them, let them teach you, don’t try to teach them. And remember, if you see your distributors like a logistics company you will not go wrong. If you see them as your sales force you are in for a big disappointment.

3. Now you are ready to produce your drink. This is the easy part. Whether you use cans or bottles will depend on you investment. For cans you need more, for bottles less, but there are some trade-offs here as well.

If you are ready to start your energy drink or new age beverage send me a note to see how we can work together at www.LiquidBrandsManagement.com

if you are just curious about the industry we have a beverage package that answers all your questions like how to get started, how much it costs to produce, and everything you need to get started. Find the “Beverage Package” at www.BeverageIncubator.com

Thanks,

Jorge Olson

Energy Drinks Sales - No promotion without Distribution

2007-08-14T00:37:00.000-07:00

Energy Drinks Sales and Promotions

Today I had another meeting about promotions. How to spend money in promotions, how to establish a budget, where to spend the money.

Energy Drinks attract a lot of promotional opportunities. It’s just the nature of the product. Not only that, it’s the easiest thing to do, spend money…

Now, remember, no promotion without distribution. Don’t even think about spending time or money in promotions without tying it to distribution and sales. No advertising, no sampling, no sponsoring, no special events without sales or distribution. This is not a chicken or egg question. You absolutely need to have sales and distribution before spending money in promotions.

So don’t worry anymore about it. Worry about getting sales and more sales. You can tie your promotional campaigns to sales.

To learn more about how to sell more energy drinks and new age beverages visit us at Energy Drink Sales and subscribe to our FREE newsletter.

Thanks,

Jorge

Jorge S. Olson
Liquid Brands Management Inc.

www.LiquidBrandsManagement.com

www.MexicoSalesAlliance.com

Liquid Brands Announces New Web Portal to Help Companies Export and Sell Food and Beverage Products in Mexico

2007-06-15T15:32:00.000-07:00

The portal www.MexicoSalesAlliance.com is part of the largest sales group in Mexico specializing in importing, selling, distributing and marketing food and beverage

San Diego, CA (June 15, 2007) – Liquid Brands Management, Inc., announced today the release of a new web portal from the Mexico Sales Alliance.

The portal found at http://www.MexicoSalesAlliance.com works as an information portal for food and beverage companies, analysts, institutional investors as well as anyone looking to do research on the Mexican wholesale, foodservice, or retail market.

Jorge Olson from Liquid Brands, one of the founding members of the Mexico Sales Alliance says: “We created this informational web portal hoping to help companies and individuals research the market in Mexico”. He continued: “The portal is also here to provide a starting point for Global 5,000 companies to export and sell more products to Mexico”.

The other 2 founding members of the Mexico Sales Alliance are Nascent Wine Company Inc. (dba Nascent Foodservice), a publicly traded company (NCTW.OB) found at www.NascentFoodservice.com the leading Wholesale Distributor of imported products into Mexico and Grupo Sur Promociones de México SA de CV (dba GSP) www.GSP.com.mx one of the largest marketing and promotion companies in Mexico.

About Liquid Brands Management, Inc.
Liquid Brands is a New Age Beverage company specializing in launching and marketing their own and third party beverages in the USA and Mexico. The New Age Beverage category is the hottest growing segment in the retail and foodservice marketplace. Liquid Brands will launch 3 new beverages in 2007: Kids Aid, Hydro Lift and Agua Refresca.
www.LiquidBrandsManagement.com

About the Mexico Sales Alliance
Clients of the founding members of the Mexico Sales Alliance combined represent over $5 Billion in Mexico sales. The Alliance has 4,500 employees servicing over 180,000 retail accounts. Customers and Brands of the members include Proctor & Gamble, Hershey’s, SC Johnson, Miller Beer, Cora Italian Food Products, Jolly Rancher Soda, Kabbalah Energy Drink, Gatorade, SC Johnson, Wal-Mart, Henkel, Johnson & Johnson, CHEP, Ferrarelle Water, Sigma, Tomasso Corp, PUIG, Glaxo Smith Kline, PSI, and many more. For more information and to contact the Mexico Sales Alliance please visit www.MexicoSalesAlliance.com

###

Energy Drink Labeling

2007-05-12T23:41:00.000-07:00

Energy Drink Labeling

Energy drink manufacturer’s are labeling their products in many different ways. Most have some sort of warning notice on the back. It is all still very unclear as to what we should or should not disclose on a can. Most manufacturers will use their independent judgement or their attorney’s. It seems those days might be over if New Mexico Attorney General Gary King rattles the cage hard enough. And he is not alone on this one, how does 27 state attorney generals sound?

On May 10th he criticized Anheuser-Busch Companies for producing and promoting energy drink products to and wants the AB to provide warning labels for consumers on the health risks posed by their energy drink products. base their decision on their individual.

A word of caution to all energy drink producers out there. Don’t be surprised if stricter warnings are soon required on all energy drinks, alcohol or no alcohol.

I would like to see more information on the benefits of some of these exotic ingredients we are beginning to see. Energy Drink manufacturers are assuming too much; that all energy drink drinkers know and understand the effects of these new age ingredients. They are relying on the marketers of other products to educate their consumer.

Energy drinks are popular for all age groups. The marketing; labeling, promotion, billboards and TV commercials of these products seem to be the key issue. If your products are not really intended for minors, very simple don’t target them.

Are the industry leaders (Red Bull, Monster, Rockstar, SoBe and Full Throttle) crossing the already thin line with their marketing?

Carlos Lopez
Liquid Brands Management, Inc
Carlos@LiquidBM.com

Carlos Lopez is a managing partner of Liquid Brands Management, Inc (www.LiquidBM.com) and one of the founding members of the Mexico Sales Alliance (www.MexicoSalesAlliance.com) Mexico’s first nation wide sales, marketing, promotions and distribution group. He is an expert in the food and beverage industry with experience in the national and international arena.

Are Energy Drinks going healthy?

2007-05-01T15:25:00.000-07:00

Healthy Energy Drinks? Is it possible?

Are Energy Drinks going healthy?

Well, in one word, YES.

Now, will they do a big splash or stay as small players? Read on…

The new trend in food and beverages is Healthy Alternatives. We see it in specialty stores like Whole Foods and Organic food and drinks.

Now we see it more and more in beverages, and yes, they made their way up to Energy Drinks.

New companies are developing new organic, sugar free, caffeine free, no taurine, healthier alternatives. Will the market follow? We’ll see!!!

These healthier drinks have an advantage and disadvantage from a purely MARKETING perspective.

Marketing Advantage:
-Capture older, healthier crowd
-Capture woman, who make a minority of Energy Drinkers at about 30%
-Sell more at supermarkets. Traditionally this category sells much better at convenience stores

Marketing Disadvantage:
-The majority of Energy Drinkers don’t care much about healthier alternatives… they are too young!
-Sugar Free and other healthy Energy Drink line extensions account for about 10% of total sales of a leading brand
-Not big enough pool of distributors or retailers willing to give up shelve space to try these new products

In my opinion, there is a future for the healthy energy drink. It will not be main stream now, but when all the “x gamers” and “y generation” energy drinkers grow up they will like to keep energy drinks, maybe in a healthier way. This is when they will make a big splash. The better positioned energy drinks will survive.

Thanks again,

Jorge Olson

www.LiquidBrandsManagement.com

"Mexico Sales Alliance" exports to 200,000 accounts

2007-02-20T22:15:00.000-08:00

Nascent Foodservice Inc. co-founds the “Mexico Sales Alliance” becoming the largest Sales and Distribution Group in all of Mexico.

San Diego, CA (February 20, 2007) – Nascent Foodservice, Inc., announced today they are one of the founding members of the “Mexico Sales Alliance” and with it achieved the status of the largest sales, marketing and distribution group in all of Mexico.

The Mexico Sales Alliance specializes in selling, marketing and distributing directly to 200,000 accounts in all of Mexico including supermarkets, superstores, convenience stores, mom and pop markets and restaurants.

“The infrastructure, manpower and intellectual capital we put together is incredible”, says Sandro Piancone, CEO of Nascent, “the Mexico Sales Alliance has more than 40 sales and distribution offices in Mexico along with 4,500 full time employees in the field servicing our accounts”. At any one time in the day, we have an employee in every single supermarket in Mexico, selling, merchandising, or promoting product.
Nascent Foodservice, Inc. founded the Mexico Sales Alliance along with Liquid Brands Management, Inc. www.LiquidBrandsManagement.com and Grupo Sur Promociones de México SA de CV www.GSP.com.mx and together they offer a complete turn key solution for selling food, beverage and other consumer products in every city and in every channel throughout Mexico.

The 3 founding members formed the Mexico Sales Alliance to sell imported products into Mexico. Manufacturers and brands from the USA and around the world now have a single point of entry to sell their products to Mexico at a national level including Importation, Warehousing, Marketing, Sales, Merchandising, Promoters, Distribution, Collections and Brand Management.

About the Mexico Sale Alliance:
Clients of the founding members of the Mexico Sales Alliance combined represent over $5 Billion in Mexico sales. Clients of the members include Proctor & Gamble, Hershey’s, SC Johnson, Miller Beer, Cora Italian Food Products, Jolly Rancher Soda, Kabbalah Energy Drink, Gatorade, SC Johnson, Wal-Mart, Henkel, Johnson & Johnson, CHEAP, Ferrarelle Water, Sigma, Tomasso Corp, PUIG, Glaxo Smith Kline, PSI, and many more. For more information and to contact the Mexico Sales Alliance please visit www.MexicoSalesAlliance.com

About Nascent Foodservice. Inc.
Nascent Food Service is quickly becoming a leading food and beverage distributor throughout Mexico, marketing and distributing over 2,000 national and proprietary brand food and non-food products. Nascent Foodservice, Inc. strives to be the leading Food and Beverage Distributor in Mexico and the only national broad-line importer of products into Mexico. Nascent Food Service also has the exclusive right to distribute Miller Beer in Baja California, Mexico. Nascent also sells select products from Nestle, Haagen-Dazs, General Mills, Ferrarelle Water, Cora Italian Food Products, Bonafont Water, Avasoft Ice Cream, Kabbalah Energy Drink, and Jolly Rancher Soda. Nascent is focused on acquiring the most profitable and well positioned distributors in Mexico with the best Food and Beverage portfolios in the country, selling to supermarkets, convenience stores and foodservice accounts. Nascent Foodservice, Inc. trades on the OTC Bulletin Board as Nascent Wine, Inc, ticker symbol NCTW.OB.
www.NascentFoodservice.com

Investor Relations:
Pilot Financial Communications network
Rick Gean
(480) 247-2142
info@pilotfcn.com

###

Energy Drinks Incubator Program

2007-02-11T13:07:00.000-08:00

"You Found The Energy Drink Specialists, helping you Develop, Market, and Sell your Energy Drinks"

It does not matter where you are in your Energy Drink Creation, you might be in the concept stage, production stage, sales, marketing, promotion, or supporting your distributors.

We can help every step of the way, form developing your own Energy Drink all the way to selling it off the shelves.

To learn how to get started visit www.EnergyDrinkSales.com

Create and Sell Your Energy Drinks

2007-01-17T22:05:00.000-08:00

Learn how to develop, bottle, market, sell and distribute your Energy Drink Beverage

San Diego, CA January 18, 2007. Liquid Brands Management, Inc. launched a program dedicated to help Beverage Industry entrepreneurs start and sell their Energy Drinks. Find details at www.EnergyDrinkSales.com

“The beverage industry is growing incredibly, especially in New Age Beverages, and the Energy Drink Category is spearheading much of the growth” says Jorge Olson, Beverage Consultant and founder of Liquid Brands Management. “The Energy Drink marketplace is not only profitable, it’s exciting” Jorge concluded.

Energy Drinks command a US$2 billion industry and have grown over 700% over the last 5 years and there is no stopping in sight. Like in all growing markets, there are many new companies entering the marketplace, most of them are coming from other industries and not from the Beverage Industry. Unfortunately, many of them are unsuccessful and go out of business after a few months.

EnergyDrinkSales.com was created by www.LiquidBrandsManagement.com to help new and up and coming companies succeed in the New Energy Drink Marketplace, teaching entrepreneurs how to create the best brands, save on production, execute marketing plans and most importantly, find beverage distributors and sell through retailers.

About Liquid Brands Management, Inc.
Helping beverage companies create, produce, market and sell more beverages including New Age Beverages like Energy Drinks, Hydrating Drinks, Water, Teas and more. Liquid Brands Management, a Beverage Consulting Company achieves success with great products, a solid marketing plan and creative distribution and retailing techniques to capture more market share, faster.

# # #

Energy Drink Sales

2007-01-13T11:55:00.000-08:00

Learn how to start, develop, bottle, market and sell your energy drinks.

The Energy Drink Marketplace, part of New Age Beverages, is booming. Valuations are incredible, the category grows at up to 72% per year, and exports are at up to 1000% and growing.

Learn how to start your own Beverages and Energy Drinks. Visit www.EnergyDrinkSales.com

Thanks,

Jorge Olson