Energy Drinks

Saturday, June 28, 2008

Future of Energy Dinks

What is the future of Energy Drinks? Is there room for the small player to compete with Rockstar, Redbull, Monster, Coca Cola and Pepsi Energy Drinks?

Energy Drinks are still going strong. Growing up to 50% every year and going after new countries like Mexico. The problem is that most of that growth is in the large companies listed above. The small players or start-ups are not growing like the big companies. It is now harder for the small companies to compete in traditional markets like convenience stores or supermarkets.

What can you do? Find a niche. Maybe MLM sales, or natural stores, think of something different instead of pounding your head against the big boys with millions in their budget.

More to come…


Jorge Olson

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