Energy Drink Labeling

Energy Drink Labeling

Energy drink manufacturer’s are labeling their products in many different ways. Most have some sort of warning notice on the back. It is all still very unclear as to what we should or should not disclose on a can. Most manufacturers will use their independent judgement or their attorney’s. It seems those days might be over if New Mexico Attorney General Gary King rattles the cage hard enough. And he is not alone on this one, how does 27 state attorney generals sound?

On May 10th he criticized Anheuser-Busch Companies for producing and promoting energy drink products to and wants the AB to provide warning labels for consumers on the health risks posed by their energy drink products. base their decision on their individual.

A word of caution to all energy drink producers out there. Don’t be surprised if stricter warnings are soon required on all energy drinks, alcohol or no alcohol.

I would like to see more information on the benefits of some of these exotic ingredients we are beginning to see. Energy Drink manufacturers are assuming too much; that all energy drink drinkers know and understand the effects of these new age ingredients. They are relying on the marketers of other products to educate their consumer.

Energy drinks are popular for all age groups. The marketing; labeling, promotion, billboards and TV commercials of these products seem to be the key issue. If your products are not really intended for minors, very simple don’t target them.

Are the industry leaders (Red Bull, Monster, Rockstar, SoBe and Full Throttle) crossing the already thin line with their marketing?

Carlos Lopez
Liquid Brands Management, Inc
Carlos@LiquidBM.com

Carlos Lopez is a managing partner of Liquid Brands Management, Inc (www.LiquidBM.com) and one of the founding members of the Mexico Sales Alliance (www.MexicoSalesAlliance.com) Mexico’s first nation wide sales, marketing, promotions and distribution group. He is an expert in the food and beverage industry with experience in the national and international arena.